According to a recent questionnaire, 4% of all UK students are involved in sugar dating, and those are just the ones who were comfortable admitting it. In reality, popular sugar mommy sites are booming in SB profiles, as 68% of British students just can’t afford education expenses anymore.
Also, many established, wealthy women are into younger guys and don’t mind helping them financially, which is a win-win for both parties. But not all the sugar momma sites UK are good. Our team tested over 25 platforms to pick the platforms that actually work:
- CougarPourMoi — the best sugar momma dating site overall
- CougarLife — a good option for SM search with nearby recommendations
- AshleyMadison — a spot to match with sugar mommas or casual dates
- SecretBenefits — a premium dating/sugar dating site with many wealthy women
- AdultFriendFinder — a website with the most active community of SMs and SBs in the UK
Not sure which one is the best fit for you? Learn more and explore all the benefits and drawbacks of all the best UK sugar momma dating sites to pick the best option for you.
1. CougarPourMoi

Features | Flirtcast, search filters, Like Gallery interactive matching, messaging |
Price | 1 day: 0.76 GBP 1 week: 4.63 GBP 1 month: 46.33 GBP 3 months: 61.81 GBP |
Visitors from | The UK, France, and the US |
App | No, though it’s mobile-friendly |
Site | cougarpourmoi.com |
And the top choice among the sugar mama sites in the UK is CougarPourMoi. It’s a great dating spot for everyone who wants to concentrate just on SMs or male SBs, as the site has a niche specialization in sugar mummy arrangements. It has so many sugar dates registered and is one of the best sites for sugaring, not just in the UK, but also across Europe.
CougarPourMoi facilitates the search for a suitable sugar partner with a traditional search with filters, the Flirtcast feature—where you can send flirty messages to many potential SMs or SBs—and also the Like Gallery if you’re into swiping. It’s more than enough to find someone who matches your needs.
Also, the sugar momma site has a convenient chatting system. Members can message anyone on the site once they go premium. You can add photos to the chat if you like. Also, note that all SBs can enjoy premium features for free—but only after uploading at least one photo.
2. CougarLife

Features | Discover, winks, chat, keys to private albums |
Price | Basic: $29.99 for 100 credits: 23.17 GBP Classic: $99.99 for 500 credits: 77.24 GBP Elite: $149.99 for 1,000 credits: 115.86 GBP |
Visitors from | The UK, the US, Australia, Germany |
App | Yes, both for iOS and Android |
Site | cougarlife.com |
CougarLife is another great option among sugar momma sites. It’s also a specialized sugar momma dating platform, which means no SDs can distract you. It works great for different sugar momma arrangements and has a very active member base in the United Kingdom.
Anyone can join CougarLife for free, and some users choose to go through verification. There are fewer than 50% of members with verified badges, but if you want to be extra safe, you can approach only them and still have a good variety to choose from. To make things convenient, there are filters in the Discover section.
CougarLife is easy to use for communication, as messaging is the only way to have conversations. But for some extra, you can get a priority status and appear higher in the members’ inboxes. There are also winks and virtual gifts to make things more fun.
3. AshleyMadison

Features | Winks, search, private keys, chat, discrete photos |
Price | Introductory: $59 for 100 credits (45.58 GBP) Elite: $169 for 500 credits (130.38 GBP) Best value: $289 for 1,000 credits (223.32 GBP) |
Visitors from | The UK, the US, and Canada |
App | Yes, for both iOS and Android |
Site | ashleymadison.com |
If having a niche specialization is not that important to you, AshleyMadison might be a great option to consider. This casual dating site is one of the most popular spots these days. AM works for mutually beneficial arrangements, extramarital affairs, and various other versions of casual fun.
The site makes it easy to match with something you like, as it’s quite straightforward. There are not a ton of features. You just have to search with different filters to find the best-fit SMs or SBs and regular chat to make the actual arrangement. And if you want to peek into more visual content, you can request a key to a secret album. Around 80% of users have them and add more steamy photos to them.
4. SecretBenefits

Features | search, messages, secret album, a Top Admirer, verification videos |
Price | Introductory: $59 for 100 credits (45.58 GBP) Elite: $169 for 500 credits (130.38 GBP) Best value: $289 for 1,000 credits (223.32 GBP) |
Visitors from | the UK, the US, and Canada |
App | No, but he layout is mobile-optimized |
Site | secretbenefits.com |
SecretBenefits is your perfect choice for sugar momma dating in the UK if you want to have a broad variety of sugar dates and don’t mind having sugar daddies and female sugar babies in the mix. It is a mixed platform that will work well for those who like to keep their options open.
This sugar dating platform offers convenient search with different filters so you can pick an SB or SM not just based on location but also physical attributes or even sex kinks. SecretBenefits has an interaction tracking tab, so it’s impossible to miss out on a sugar partner interested in you.
As for communication, standard messaging is the dominant way. But SecretBenefits offers hidden albums that you can unlock or share keys to, to spice things up before IRL meetings.
5. AdultFriendFinder

Features | Detailed search, Hotlists, live streams, tipping, and gifts |
Price | 1 month Gold — $25.16 (approximately £19.44) 3 months Gold — $62.85 (approximately £48.55) |
Visitors from | The UK, the US, and Canada |
App | Yes, for iOS and Android users |
Site | adultfriendfinder.com |
AFF is a very popular casual dating platform. It has millions of people registered worldwide, with an especially active sugar dating community in the UK. Members are open-minded, and you can find both males and females open to various casual arrangements, including sugar momma relationships.
This sugar momma dating site may be a bit overwhelming at first as it has many sections for search and multiple communication ways. But once you get the hang of it, you’ll actually find it very convenient. You can find SMs or SBs not just nearby but based on kinks, fetishes, and many other nuances.
AdultFriendFinder also has a variety of communication tools and just-for-fun features. You can enjoy text, photo, video, and audio messaging — which is more than enough. But note that it might take some time to find suitable matches, as there are so many members with different dating goals.
Final thoughts
We know that all of the platforms in our top 5 are worth your attention, and if it’s hard to choose, you can honestly pick any of them. But if you want the biggest selection of wealthy sugar mommies or male sugar babies, it’s better to stick with niche sugar momma dating services, since they attract users who are looking for exactly the same thing—no distractions. Still, if you don’t mind putting in a bit more effort, all the other options can totally work wonders too.